Monday 17th & Tuesday 18th

This week is the industry week. I combined both of the days together and I am writing this after the week has been completed as during the week I had the graphic design interview which took around an hour out of the day, but also I was unable to come in on the Thursday as I really was unwell and therefore, as the day was the presentation day, I didn’t have any of the work to do. However, I did send my group the work that I did do, which I will include at the end of this blog.

The industry week was about a company called ‘Library of Things’, and through this we had to basically recreate the brand. The only thing that we were allowed to keep the same was the name, and everything else was allowed to be rebranded. I thought the topic was actually really interesting, and a lot of research actually went into learning about what the Library of Things was.

Library of Things is a organisation that allows the community to come together and borrow equipment. This might be a hoover, or a waffle maker, a hammer or other tools. Things that we wouldn’t use everyday, and therefore wouldn’t really want to go out and buy them from the store for a one time use. The company has three different subscriptions to choose from, and then you pay each month, and then you pay to borrow some equipment. I do think that the strategy is a bit poor, because the slogan is ‘ Why buy when you can borrow’, it suggest that you won’t need to pay money to use the service, or to borrow certain equipment so I feel as if the slogan gives out the wrong message.

The colour scheme we used, we the same colour scheme that the company already had. We thought we would keep the colour the same because the business already has a gradually growing business, and by changing the colour it might confused some of the older customers.

Everyone in our group spilt the jobs up, and my job was to create some posters, which can be put onto billboards, or put onto social media pages to try and promote the company.

There was a powerpoint that everyone contributed work onto throughout the course of the 2 days, and then it was shown during the presentation on Thursday which I wasn’t in on.